Green marketing has increased among companies around the world. Rising
energy costs and heightened social conscience has encouraged organization to understand the impact and value of “Going
Green”. Green marketing has had an effect on sales, brand loyalty and employee retention. ASC (American Specialty Cars) is a company that designs high-tech and specialty vehicles for the
road and film industries. The focus of this marketing study was to analyze ASC’s (American Specialty Cars) current conservation
efforts and to devise a campaign that would incorporate environmental strategies within the company and ultimately transcend
to its customers.
ASC
has an extensive background with the community. It has provided automotive products to automotive companies for over five
decades. The success of ASC can be attributed to its strong commitment to its
members and employees. Customer service is pivotal to its success and it transcends from its employees to its customers. It is for this reason that customer service is an integral part our green campaign.
